Logo Popping
I know that I have been talking a lot lately about making your logo not shout out at others. This is great for some but others really want their logo to stand out. Still others do not change the look of their logo in any way. In fact, they make sure that the clothing or item that their logo is going on will not clash with their logo or that it is not the same color as their logo. They are very particular in deciding which item to purchase because they want the logo to stand out. Either of these choices are fine. My job is to not only help you decide what to put your logo on and how to do it but to also make sure that it looks GREAT either way you decide.
The way that this is done has to do with the digitizing. You may be saying "the what?" and if you do not know what digitizing is that is OK. An easy description that you might have heard me say before is creating the stitches for your logo. This is a detailed process and can be a very time consuming. It may take us an hour to create a logo or days to create a logo. I am very particular about the way that a logo looks when it is sewn out. This has taken us years to accomplish the look and desire that we want.
When we first started Kristie's Kreations in 2001 we began digitizing and have continued to do it ourselves ever since. I have to admit, Mark is really the one that does the digitizing. It is very similar to Auto Cad and since Mark has an engineering degree, he has experience with it. The digitizing did not come easy but it was much easier for him than myself. We have both had the training but it has been much more difficult for me to pick up.
The set-up of a logo consists of spending time on the computer with the embroidery program as well as sewing out samples on the embroidery machine. We may sew out a sample of a logo two times or 10 times before we show it to our customer. I make sure that I am happy with the logo before I show it to you. Even if I am happy with it does not mean that you will be happy with it. If you are not happy, that is OK. We will change it until you are happy!
The digitizing is just another limit to embroidery like I mentioned last week. There are many factors to remember when setting up a logo.
Another thing that I hear often is how unhappy a customer is with their logo. They had another company embroider their logo for them and they are just not happy. Ninety-nine percent of the time this is because of the way that the logo was digitized. A pure example of this is on our Testimonials Page as well as shown here.
[caption id="attachment_155" align="alignleft" width="231" caption="Competition sample"]
[/caption]
This particular customer called us on a Thursday. They were very unhappy with the logo that someone else had done for them. They asked if I could do a better job. The problem was that they needed the shirts Friday for a walk that weekend. We were able to digitize the logo so that it popped and then embroider it on the shirts for them so that they could wear them to the walk! They were very happy so we were happy! Can you tell a difference?
Do you ever hear how unhappy someone is with their embroidered apparel? Is so, please give them my name. I am more than happy to help make them happy with their logoed apparel!
The way that this is done has to do with the digitizing. You may be saying "the what?" and if you do not know what digitizing is that is OK. An easy description that you might have heard me say before is creating the stitches for your logo. This is a detailed process and can be a very time consuming. It may take us an hour to create a logo or days to create a logo. I am very particular about the way that a logo looks when it is sewn out. This has taken us years to accomplish the look and desire that we want.
When we first started Kristie's Kreations in 2001 we began digitizing and have continued to do it ourselves ever since. I have to admit, Mark is really the one that does the digitizing. It is very similar to Auto Cad and since Mark has an engineering degree, he has experience with it. The digitizing did not come easy but it was much easier for him than myself. We have both had the training but it has been much more difficult for me to pick up.
The set-up of a logo consists of spending time on the computer with the embroidery program as well as sewing out samples on the embroidery machine. We may sew out a sample of a logo two times or 10 times before we show it to our customer. I make sure that I am happy with the logo before I show it to you. Even if I am happy with it does not mean that you will be happy with it. If you are not happy, that is OK. We will change it until you are happy!
The digitizing is just another limit to embroidery like I mentioned last week. There are many factors to remember when setting up a logo.
Another thing that I hear often is how unhappy a customer is with their logo. They had another company embroider their logo for them and they are just not happy. Ninety-nine percent of the time this is because of the way that the logo was digitized. A pure example of this is on our Testimonials Page as well as shown here.
[caption id="attachment_155" align="alignleft" width="231" caption="Competition sample"]
[/caption]This particular customer called us on a Thursday. They were very unhappy with the logo that someone else had done for them. They asked if I could do a better job. The problem was that they needed the shirts Friday for a walk that weekend. We were able to digitize the logo so that it popped and then embroider it on the shirts for them so that they could wear them to the walk! They were very happy so we were happy! Can you tell a difference?
Do you ever hear how unhappy someone is with their embroidered apparel? Is so, please give them my name. I am more than happy to help make them happy with their logoed apparel!
Labels: digitizing, Embroidery, Kristie's Kreations, Logo, logos
posted by Tailwynd at
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