Not always!!! Often times you will hear RGB or PMS colors. There really is a reason for this. When you had your logo designed, you carefully chose the colors that you liked and that fit your brand.

The graphic designer may have shown you a booklet full of different colors or just simply showed you how your logo would look with different colors. The book was most likely full of Pantone Colors. This is the best way to make sure your logo is consistent from one media to the next is by choosing a pantone color.

Pantone colors are not always able to be reproduced exactly. Embroidery is a good example of this. There are many different thread colors but not as many as there are pantone colors. Because of this, we simply find the thread that is the closest match to the pantone color.

Here are the three most commonly used color descriptions:

RGB – Red, green, blue – This is mostly used for web and photography for displaying the images in electronic systems.

CMYK – Cyan, magenta, yellow, black – This is used for printed material such as the four color process. It is often times used to describe the printing process itself.

PMS – Pantone Matching System – This is a standardized color reproduction system.

Labels: Embroidery, Logo, Logo colors, Pantone Matching