Have you heard of .eps or .ai format?

When you placed an order for promotional products or embroidery you were probably asked to provide your logo in .eps or .ai format. Were you confused about what these are? If so, you are not alone!

Below are brief descriptions to help you understand the differences:

.eps - Vector art file – This can be enlarged or shrunk without losing the quality of the artwork.

.ai - Illustrator file – This is also vector artwork that can be enlarged or shrunk without losing the quality. We prefer the original artwork with the outlines. Sometimes we do not have the same fonts that you may have. If artwork is given to us and the fonts are not in outlines then the look of the logo can totally change if we do not have the same font file.

.psd – Photoshop file – This is mostly used for photographs. Photographers like this program to edit photographs or create collages.

.jpg – This is the most common format. It is a compressed file to help in reducing the storage size.

.gif – A bitmap image – This is commonly used on the web. It is well suited for simpler images.

.tiff - A computer file format for storing images, including photographs and line art. It is typically used for printed

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Labels: Embrodery, file endings, Logo, Promotional Products