How do you go about getting referrals? Do you ask for referrals? Have you ever thought about using promotional products to receive more referrals?

Studies have shown that customers who received promotional products are 14% more likely to provide leads than those that did not receive a promotional product? In fact, salespeople who give promotional gifts to their customers receive 22% more referrals than salespeople who do not use promotional products.

When you give a promotional product to your customers, how does it make you feel? Not only did the person receiving the gift feel good but the person giving it also feels really good about it. Gifts are always received well by customers even if it does have your logo on it.

They can be used as a one-time promotion to simply say ‘Thank You’. Several promotional items can be themed to a certain promotion and be given throughout a certain time frame. Either way, providing promotional gifts increases business referrals.

Have you found this to be true for you?

What promotional products to you give to customers for referrals?