There is an easy answer to that question. There are many different ways that promotional products can be used!!

Recently reading through information from PPAI (Promotional Products Association International). They recently had independent research studies conducted. These studies showed that promotional products are effective marketing tools. Here are some of the ways promotional products are most commonly used:

Advertising Campaigns
Promotional product mailings can dramatically improve response rates.

Customer Goodwill
Promotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople.

Customer Referrals
Generate customer referrals using promotional products.

Direct Mail
Make a significant difference in direct mail response rates with the use of promotional products.

Employee Awards & Incentives
Awards and incentive programs improve performance and motivate employees.

Repeat Business
Customers come back more frequently when you implement direct mail programs using promotional products.

Three Dimensional Direct Mail Packaging
Packaging of promotional products can evoke curiosity, as well as increase direct mail response rates.

Tradeshows
Promotional products increase traffic to an exhibitor's tradeshow booth.

Labels: Common, Kristie's Kreations, Promotional Products, Uses