Wednesday, April 21, 2010

Who's Who in Promotional Products??

Recently I put a post in my Facebook status that said, "If you are supposed to be my 'competition' then how can you NOT understand what I do??". I often times find that customers are confused about the difference between me and others. I was surprised to meet this person and they were also confused. This made me realize that I really need to explain the differences. I found this information on the PPAI (Promotional Products Association International) website and copied most of it.

Advertiser (Buyer): The company that buys the product from the distributor to use as a promotional tool; the promotional consultant’s client.

Promotional Consultant (Distributor): This is Kristie's Kreations! The promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others.

Supplier: A promotional products company that manufactures, imports, converts, imprints or otherwise produces or processes promotional products offered for sale through promotional consultants.

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posted by KKreations at 9:05 AM 1 Comments

Tuesday, April 20, 2010

Generate customer referrals with Promotional Products

Have you ever taken a few minutes to think about the referrals that you receive? Referrals are a major way to grow one’s business. In fact, many companies do not advertise and grow simply from networking and referrals.


How do you go about getting referrals? Do you ask for referrals? Have you ever thought about using promotional products to receive more referrals?


Studies have shown that customers who received promotional products are 14% more likely to provide leads than those that did not receive a promotional product? In fact, salespeople who give promotional gifts to their customers receive 22% more referrals than salespeople who do not use promotional products.

When you give a promotional product to your customers, how does it make you feel? Not only did the person receiving the gift feel good but the person giving it also feels really good about it. Gifts are always received well by customers even if it does have your logo on it.

They can be used as a one-time promotion to simply say ‘Thank You’. Several promotional items can be themed to a certain promotion and be given throughout a certain time frame. Either way, providing promotional gifts increases business referrals.

Have you found this to be true for you?


What promotional products to you give to customers for referrals?

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posted by KKreations at 1:32 PM 0 Comments

Thursday, April 15, 2010

How would I use promotional products?

There is an easy answer to that question. There are many different ways that promotional products can be used!!

Recently reading through information from PPAI (Promotional Products Association International). They recently had independent research studies conducted. These studies showed that promotional products are effective marketing tools. Here are some of the ways promotional products are most commonly used:

Advertising Campaigns
Promotional product mailings can dramatically improve response rates.

Customer Goodwill
Promotional products foster customer goodwill (positive attitudes and feelings) toward a company and its salespeople.

Customer Referrals
Generate customer referrals using promotional products.

Direct Mail
Make a significant difference in direct mail response rates with the use of promotional products.

Employee Awards & Incentives
Awards and incentive programs improve performance and motivate employees.

Repeat Business
Customers come back more frequently when you implement direct mail programs using promotional products.

Three Dimensional Direct Mail Packaging
Packaging of promotional products can evoke curiosity, as well as increase direct mail response rates.

Tradeshows
Promotional products increase traffic to an exhibitor's tradeshow booth.

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posted by KKreations at 8:07 AM 0 Comments

Wednesday, April 14, 2010

Buy Local

In the past, I have asked the question, “Who do you buy from?” Today I am asking you, “Do you buy local?” I think it is very important to buy from the local guy before the big chains. I know that everyone is watching prices these days. I do the exact same thing for some things but others I am willing to pay a little bit more so that I am buying local.

An example is this weekend we were doing lawn work and my husband and I rented a sod cutter. We had two choices very close to our house. One was a locally owned store and the other was a ‘box chain store’. We looking into the prices and decided that it was more important to use to spend a few dollars more and rent it from the locally owned store. A friend, who likes to tease me about this, came over and started to ask us where we rented it from. He then stopped in mid sentence and said, “Let me guess”, the local store.

Yesterday I was reading a publication from the Fishers Chamber of Commerce Fishers Business Insider. One of the articles in there was about doing just this, buying local. There were a few interesting facts listed that I thought I would share.

-For every $100 spent at a locally owned business, $45 was generated back into the local economy. For every $100 spent at a large retail chain, only $143 stays in the local economy.
-If every family in Indiana shifted $6 from their weekly budegt to purchase from Indiana based businesses, the state’s economy would be enhanced by almost $730 million.
-As a consumer, you pay 81 percent more on a product for value-added services such as packaging, transportation, and energy than you would if you bought local.

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posted by KKreations at 9:19 AM 0 Comments

Tuesday, April 13, 2010

2010 Golf Season


The 2010 Golf Season has just begun! Every time I drive by a local golf course I see more and more people out playing. Will you be one of these golfers out on the course soon? Have you already been out hitting the balls around?



The next time you go, will you be going out with clients?……..Attending a golf outing?…………Sponsoring a hole?




If you answered yes to any of these questions…………..Do you have your supplies ready?



Do you have a pocket full of your logoed ball markers and tees to quickly pull out of your pocket when someone needs one? What about extra logoed golf towels for those really warm days when someone needs to dry their hands?


Do you have the logoed water bottles, logoed chocolate or the logoed first aid kits ready for your sponsor table when those players make it to your hole and need a little something different?




It’s not too late! You still have time to order these items so that you WILL be ready the next time you want to pass out those necessary items on the golf course. Let us help you with your next golf outing!

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posted by KKreations at 4:11 PM 0 Comments