Recently I put a post in my Facebook status that said, "If you are supposed to be my 'competition' then how can you NOT understand what I do??". I often times find that customers are confused about the difference between me and others. I was surprised to meet this person and they were also confused. This made me realize that I really need to explain the differences. I found this information on the PPAI (Promotional Products Association International) website and copied most of it.

Advertiser (Buyer): The company that buys the product from the distributor to use as a promotional tool; the promotional consultant’s client.

Promotional Consultant (Distributor): This is Kristie's Kreations! The promotional consultant develops solutions to marketing challenges through the innovative use of promotional products and is a resource to corporate buyers, marketing professionals and others.

Supplier: A promotional products company that manufactures, imports, converts, imprints or otherwise produces or processes promotional products offered for sale through promotional consultants.

Was this helpful?

Labels: Definitions, Kristie's Kreations, Promotional Products