Monday, February 9, 2009

Next Confluence Event!

Check this out. . . I will be the facilitator for the Panel on the 25th!! Come check it out!

For Immediate Release Contact: Brett Healey
February 9, 2009 (317) 223-7143

Confluence North Network Educational Session Announced
How Corporations Can Use Twitter

(INDIANAPOLIS)— The new Confluence North Network will host a panel discussion on how corporations can use Twitter, a micro-blogging tool, to better communicate with customers and improve customer relations.

The event will be held on Wednesday, February 25, 2009, from 3:00 - 5:00 p.m. at the Manhattan Restaurant, 3902 E. 82nd St., Indianapolis, IN.

"Our newest network was created to help people learn to use technology to help them do business better," said Brett Healey, president of Confluence. "Our members are interested in social networks, blogging, and Web 2.0 technology."

This month's event will feature a one hour educational session on how corporations can use Twitter for business applications. Panelists will include Jeb Butler of Small Box, Erik Deckers of Pro Blog Service, Colin Clark of Brandswag, and Twitter Ninja: Amy Stark.

"Judging from the post-event social media buzz on Twitter & Facebook our last event on blogging was very successful," said Healey. "Based on discussions with our members, they wanted to hear more about using social media technology like Twitter. We're going to focus on specific technologies each month during our educational sessions.

Confluence is the newest business-to-business networking association in Indianapolis. It is focused on bringing together networkers from mid- to large-sized businesses, and help them create new opportunities, and learn about new developments in technology, sales, marketing, networking, and human resources. In the first six months Confluence has hosted over 700 first-timers at its events and over 500 members have joined the organization.

For more information, visit www.IndyConfluence.com or contact Brett Healey at (317) 223-7143.

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Thursday, February 5, 2009

10 Things Scooby Doo can teach you about Promotional Products

Today I was in a meeting with a client and he mentioned Mr. T and then followed it with, 'You may be too young to know who he is".  Well, I am definitely not too young to know who Mr. T is but I have to admit I did not remember the Mr. T quote he was mentioning.  Then later in the day, Nathan, my soon to be 6 year old, was watching Scooby Doo.  As I sat with him, I starting thinking about all the things that TV characters can teach us.  Then I remembered a conversation that I had with Erik Deckers about what Gilligan's Island can teach you.

I wondered, in a weird sort of "spent too much time in the Mystery Machine" way, what could Scooby Doo and the gang teach us about promotional products.  Here's what I came up with:

[caption id="attachment_400" align="aligncenter" width="163" caption="Scooby Doo Backpack picture"]Scooby Doo Backpack picture [/caption]

1.  Scooby-Dooby-Doo, Where are you?. . . make sure others can find you from your imprint on the promotional product!

2.  Logos mean everything for Name Recognition. . .even 'Scooby Snacks' have a logo!

3. Keep trying different things until you find just the right one that works for your company. You may make a few mistakes along the way but something will always work out!

4.  Get away from the monsters (your competition) by standing out in the crowd.

5.  Promotional Products are like "Scobby Snacks". . .everyone loves them. . .  even Shaggy!

6. Even the littlest promotional product can 'catch' your business. . . just like Scrappy!

7.  Don't run away from something different and unique. . . it may come back to haunt you!

8.  Be like Freddy. . . .Always have a plan!

9.  Confront danger with a hearty "Zoinks!". . . or better yet, don't get discouraged, you will find the right product for your business!

10.  Have a great tag line. . . Scooby Dooby Doo

Maybe this wasn't such a bad idea after all!  Not only do some of them really make sense but it was also fun doing it!  In fact, I had Nathan help me write some of them!   Great job Nathan!!

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